A moment's silence for Pop, the new roadkill toy. We have given Pop a quick medical and OKed him for going into production. He is currently being prodded and mulched and mangled into a door wedge shape. He will then be placed in his brand new coffin, along with his death certificate, bumper sticker and toe tag, and then carted over to our little online shop. There he will live out his days, until we find the right home for him.

Here's a sneak preview of the new packaging designs for Roadkill Products. It's a weasel-sized coffin. And it's for the upcoming Pop the Weasel Door Wedge. Pop is looking forwards to his Des Res Coffin. The coffin has been made to measure and fitted with all the latest mod cons. A window on the lid. An inner plinth. And oozing blood patterns on the bottom.

The King of Pop is dead. The news is only just starting to sink in at Roadkill Toys. Twitch, Grind and Splodge were all great fans of Michael Jackson. Jacko was many things. Some of which were unproven. But he was one thing above all others: a lover of animals. Especially animals that came a-cropper on the roads.

You'll laugh. You'll chortle. You'll cry. We've just uploaded the new Roadkill advert on to You Tube. It's the most contentious film since Dirty Den's last episode on Eastenders, since Paris Hilton's DIY video, or since the Hoff was caught with his pants down. It's dynamite. Have a look see.

We've just finished making a new Roadkill advert for You Tube. Our first ad looks tame in comparison to this new one. This one will make Freddy Krueger's toes curl. It will make Jason curl up into a ball and call for his mummy. It will make Beelzebub suck his comfort blanket.